vForum

vForum

Services
Strategy and content creation and management
Sponsorship Creation, Sales and Management
Venue Selection and Management
Audience acquisition
Communications Planning and Execution
Creative Services
Digital Marketing
Messaging
Exhibition Design & Build
Digital Strategy
Keynote and breakout seminar management
Delegate boosting
Managing third party suppliers
Brief
Produce VMware’s annual partner ecosystem showcase in line with the global theme of “Defy Convention.” M&a was engaged to create and produce all aspects of the event under extremely tight timescales, while ensuring the seamless quality of aesthetic and logistic execution and exceeding a sponsorship revenue of $1,200,000.
Solution
In close consultation with VMware’s APAC and ANZ marketing team the M&a team came together to exceed targets in all areas design, creation and implementation.
Involving M&a’s:
Event team – Sponsorship Sales, Logistics and Operations
Creative team – Strategy and design
Account Management – Sponsorship Activation
Communications – Strategy, Content and Delivery
Outbound Contact Centre – Strategy, Content and Delivery
Information
Category:

Branding

Date:

October 18, 2017

Tags:

colors, nature