Concept and Strategy
Video Case Studies
Develop brand awareness and go to market strategy to high-light 4 key product benefits for PayPal Merchants, Security, Convenience, Opportunity and Support.
PayPal’s adoption and popularity as an online payment solution in Asia was not as strong as other regions, therefore it was necessary to highlight how everyday merchants were adopting and succeeding with PayPal in Singapore and Malaysia.We developed the concept “I’m Sold on PayPal”. This allowed us to focus on how a variety of real merchants were embracing PayPal’s online platform.
We developed a creative suite of assets to be used across the region and a GTM strategy to release these to the market.