I’m Sold on PayPal

I’m Sold on PayPal

Services
Concept and Strategy
Video Case Studies
Web Design
Media Strategy
Print Design
Copy Writing
Brief
Develop brand awareness and go to market strategy to high-light 4 key product benefits for PayPal Merchants, Security, Convenience, Opportunity and Support.
Solution
PayPal’s adoption and popularity as an online payment solution in Asia was not as strong as other regions, therefore it was necessary to highlight how everyday merchants were adopting and succeeding with PayPal in Singapore and Malaysia.We developed the concept “I’m Sold on PayPal”. This allowed us to focus on how a variety of real merchants were embracing PayPal’s online platform.

We developed a creative suite of assets to be used across the region and a GTM strategy to release these to the market.

Information
Category:

Branding

Date:

October 18, 2017

Tags:

colors, nature